Having worked our socks off for our existing clients Direct Mail Campaigns we thought it was about time we got our boots on, gave ourselves a bit of a kick and promoted Turn Brand Communications instead for a change…..And what better way can there be to get people's attention than by sticking our boot in their doors and giving it loads of welly! We didn't want to just send out a brochure, after all we are a creative company. So we got creative and came up with the unconventional idea of The Boot………As a shameless act of self promotion the message we wanted to get over to potential clients is, "Time to give your old agency the boot". And so the journey began.
First of all we started on the right foot by ordering 1000 boots from China, made to our specification. Then we designed a special 16 page mini brochure of our full service capability, sized to be attached to and fit inside the boot itself. There was no way we wanted to lessen the impact of receiving the boot so, again, it was designed so that a franking strip and address could actually be stuck onto the boot itself - No hiding in brown paper bags or boxes for our boots! They arrived as naked as the day they were, um, welded.
And so a journey that began in China (stopping only for a refuel at our offices) is now ending on companies desks all over the UK. We have had some brilliant feedback already - our Postman, (not Pat) said he'd never seen anything like it in 25 years (he didn't like carrying all of them too much though). Obviously our intention was to create maximum impact and hopefully create a perfect talking point whilst never forgetting our key objective of bringing in new business. The recipients of boots so far have been 100% enthusiastic, not to mention creative with the boots themselves - One is currently being used as a desk tidy and one has found a new lease of life as a vase! In fact a future blog on here may well be about 'what I did with my boot' or '100 uses for a boot' if things carry on this way!
Marketing departments have been fighting over whose desk got the boot and we are fighting for air under an embarrassment of positive feedback. Our telesales company are finding it very easy to make follow up calls because everyone is talking about it. Anyway, its not everyday you can call up someone and say 'Did you receive a boot in the post recently?' The purpose of the boot was to drive people towards our new website to view our full service capability's including Websites, Digital Media, Design for Print, Social Media, Advertising, Branding, Direct Mail, Exhibitions, Packaging, Viral.
After all, isn't it time you re-booted your offering? |