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All of us in the studio were very impressed with the video above, which was part of a viral campaign by the London based agency 'Wax' and girl band 'The Mentalists'. It shows the full extent of what can be done on a mobile platform.
As I write this post Matt it playing with the Ocarina app, (which is featured in the video) it works by blowing in to the microphone on his iPhone to produce musical notes. The other apps used in the video are Retro Synth, Mini Synth and Digi Drummer Lite all of which are available form the Apple Apps Store.
I am the only one in the studio who does not have an iPhone and only recently have I upgraded to a phone with a colour screen. Now I have a phone capable of running such apps I have started to build some, the first thing I made was an animated version of the Turn logo (the same as you see at the top of our homepage) which randomly draws itself in our different theme colours.
I am also currently working on a 'train level crossing attendant game' for the mobile platform. Which I am using as a gateway to show such features as database access across different platforms.
Developing viral apps for mobile platforms is a great way for companies to promote themselves, as it is unlikely that there rivals are doing the same thing, and shows themselves as forward thinkers.
RoB
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