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'Focus on Website Redesign' by Alex Coxon
Project: The overhaul of the anti-bullying charity's website as part of its rebrand
In March last year, Bullying Online a charity based in Harrogate, Yorkshire, underwent a transformation, changing its name to Bullying UK and launching a colourful new logo and a revamped website. Creative agency Turn Design was drafted in after a short tender process that invited bids from local design firms. The supplier's remit was not only to update the logo, but also to use the colours from the emblem in the new website: the idea was to create a strong association between the two.
Turn Design was also asked to completely restructure the content of the website. "Over the past few years we've built up a lot of content," says John Carnell, co-founder and project manager at Bullying UK. "But on the old website, most of that material was jammed into just a few pages.
"It needed to be divided into more sub-sections for people to get the most out of it. Now each of the groups we focus on - for example, young people, parents and schools - have a dedicated area with several sub-headings that are broken down into separate topics. This makes content a lot easier to find and read."
As well as the new look and content management system, Turn Design has produced a newsfeed, an email newsletter application and a blog for Bullying UK website. It has even built an innovative application called 'Click, Create & Print', which allows children to produce their own anti-bullying posters.
"Click, Create & Print is an application that allows children to choose an animated character, clothe it and put it in front of a range of backgrounds alongside pre-written anti-bullying phrases to create their own posters," says Adam Lloyd, creative director at Turn Design. "Once they're happy with it, they can print it off."
Earlier this month, Bullying UK won a Talk Talk Innovation in the Community Award for Click, Create & Print. It will be interesting to see what other accolades the website, which cost less than £10,000 to develop, collects as it evolves.
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