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Inspiring designs for charity
A good deed has led to a Harrogate firm being contracted as the design company for one of the region's largest charities. Turn Design, set up in 2004 by friends Adam Lloyd and Jim Kitchen, was contacted by Yorkshire Cancer Research (YCR) four years ago for help in creating a new T-shirt. Feeling inspired, Adam came up with the unusual 'pat on the back' design, which proved a huge hit with the charity. Adam, who worked on the t-shirt for free, said: "It was a moral decision on our part. We thought cancer affects a lot of people and it was something very worth while doing."
Since then, Turn has been given more work for YCR, including a logo redesign, and has been working with a number of other charities on their branding, marketing and campaigns.
Adam said their success in redesigning the logo for YCR was in keeping aspects of the traditional but updating the overall look. He said: "Their marketing, advertising and branding needed moving forward and so we embraced the opportunity to design a more creative, strong, innovative and, more importantly. emotive campaign with structure and a clear strategy that have proved a huge success."
Linsey Coulthard, communications officer for YCR, said: "Yorkshire Cancer Research is the UK's largest regional medical research charity, but our branding and awareness campaigns didn't reflect this. With the help of TURN we have strengthened our brand and position within the charity sector and the public domain. Hopefully they will continue to work with us to move forward."
Turn directors Adam and Jim used to work together for another company before their careers took them in different directions. Adam said: "We've been friends for about ten years and we always said that we would set up our own agency when the time was right. "We have both worked at really big agencies and worked on brands like Pepsi and Hewlett Packard. We wanted to set up a design agency that was competitive for small and large businesses."
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