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Falling through the net? By Jonathan Waddingham
With very little data available on how the voluntary sector views internet fundraising, online service Justgiving commissioned and independent consultant to research UK charities' attitudes towards it.
The results prove there is clearly huge scope for growth for fundraising online - almost half respondents said between 0 and 10 percent of their funds are raised online, but also that there is room for improvement in measuring with 13 percent of charities admitting they did not know how much of their funds were raised online.
The fact is that it's easier, cheaper and more efficient to build relationships with donors online than offline - and there are lots of ways to do it, like email, social networks or forums. You don't need to be an expert to try these things out - the important thing is to get involved. To get an idea of how to do this well, take a look at online presences of charities like Bullying UK, Dogs Trust and Oxfam.
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