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Yorkshire Post - 13 October 2009

 

Bereavement service gets marketing aid

A HARROGATE design and marketing firm is helping a local charity establish a new support service for bereaved people.

Turn, based in Cornwall Road, will providing support to Saint Michael's, the Harrogate charity helping people live with terminal illness and grief.

The new service will offer specialist bereavement support across Harrogate district.

Tony Collins, chief executive of Saint Michael's, said: "Currently bereavement support in the district is limited and inequitable and can often be dependent on a person's ability to pay. In an effort to bridge this gap we are developing a new bereavement support service that will be available to everyone across the communities we serve."

Adam Lloyd, creative director at Turn, said: "We all know friends, family and loved ones whose lives have been affected by bereavement. Helping Saint Michael's to develop this service is our way of making sure people within the communities in which we live and work have the support they need live with their grief."

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Harrogate Advertiser - 11 July 2008

  Inspiring designs for charity 

A good deed has led to a Harrogate firm being contracted as the design company for one of the region's largest charities. Turn Design, set up in 2004 by friends Adam Lloyd and Jim Kitchen, was contacted by Yorkshire Cancer Research (YCR) four years ago for help in creating a new T-shirt. Feeling inspired, Adam came up with the unusual 'pat on the back' design, which proved a huge hit with the charity. Adam, who worked on the t-shirt for free, said: "It was a moral decision on our part. We thought cancer affects a lot of people and it was something very worth while doing."

Since then, Turn has been given more work for YCR, including a logo redesign, and has been working with a number of other charities on their branding, marketing and campaigns.
Adam said their success in redesigning the logo for YCR was in keeping aspects of the traditional but updating the overall look. He said: "Their marketing, advertising and branding needed moving forward and so we embraced the opportunity to design a more creative, strong, innovative and, more importantly. emotive campaign with structure and a clear strategy that have proved a huge success."

Linsey Coulthard, communications officer for YCR, said: "Yorkshire Cancer Research is the UK's largest regional medical research charity, but our branding and awareness campaigns didn't reflect this. With the help of TURN we have strengthened our brand and position within the charity sector and the public domain. Hopefully they will continue to work with us to move forward."

Turn directors Adam and Jim used to work together for another company before their careers took them in different directions. Adam said: "We've been friends for about ten years and we always said that we would set up our own agency when the time was right. "We have both worked at really big agencies and worked on brands like Pepsi and Hewlett Packard. We wanted to set up a design agency that was competitive for small and large businesses."


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Third Sector Magazine - 8 January 2009

  'Focus on Website Redesign' by Alex Coxon

Project: The overhaul of the anti-bullying charity's website as part of its rebrand

In March last year, Bullying Online a charity based in Harrogate, Yorkshire, underwent a transformation, changing its name to Bullying UK and launching a colourful new logo and a revamped website. Creative agency Turn Design was drafted in after a short tender process that invited bids from local design firms. The supplier's remit was not only to update the logo, but also to use the colours from the emblem in the new website: the idea was to create a strong association between the two.

Turn Design was also asked to completely restructure the content of the website. "Over the past few years we've built up a lot of content," says John Carnell, co-founder and project manager at Bullying UK. "But on the old website, most of that material was jammed into just a few pages.

"It needed to be divided into more sub-sections for people to get the most out of it. Now each of the groups we focus on - for example, young people, parents and schools - have a dedicated area with several sub-headings that are broken down into separate topics. This makes content a lot easier to find and read."

As well as the new look and content management system, Turn Design has produced a newsfeed, an email newsletter application and a blog for Bullying UK website. It has even built an innovative application called 'Click, Create & Print', which allows children to produce their own anti-bullying posters.

"Click, Create & Print is an application that allows children to choose an animated character, clothe it and put it in front of a range of backgrounds alongside pre-written anti-bullying phrases to create their own posters," says Adam Lloyd, creative director at Turn Design. "Once they're happy with it, they can print it off."

Earlier this month, Bullying UK won a Talk Talk Innovation in the Community Award for Click, Create & Print. It will be interesting to see what other accolades the website, which cost less than £10,000 to develop, collects as it evolves.
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Professional Fundraising Magazine - January 2009

  Falling through the net? By Jonathan Waddingham

With very little data available on how the voluntary sector views internet fundraising, online service Justgiving commissioned and independent consultant to research UK charities' attitudes towards it.

The results prove there is clearly huge scope for growth for fundraising online - almost half respondents said between 0 and 10 percent of their funds are raised online, but also that there is room for improvement in measuring with 13 percent of charities admitting they did not know how much of their funds were raised online.

The fact is that it's easier, cheaper and more efficient to build relationships with donors online than offline - and there are lots of ways to do it, like email, social networks or forums. You don't need to be an expert to try these things out - the important thing is to get involved. To get an idea of how to do this well, take a look at online presences of charities like Bullying UK, Dogs Trust and Oxfam.
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Bullying UK - Charity site of the Month October 2008

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