brief

Create a series of TV stings to increase Brand awareness during National Anti-Bullying Week.

our approach

Bullying UK had sponsored Teachers TV in Anti-Bullying Week so they asked us to promote their brand with a series of TV commercials. An 'intro' and 'outro' in between the programme schedule was decided upon. Our idea was to utilise the brand icon and animate it as if it was a child being verbally bullied at school. The look is a very graphical one and alongside Nick Hall's inspirational song 'Sticks & Stones' it made a big impact when the commercials aired on Sky's Teachers TV.

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