brief

To re-design the brand with the subtle emphasis on photography.

our approach

We felt that the new brand identity needed to be confident as the photographer has over 20 years of commercial experience with a portfolio of huge brands. But equally as important we felt that the photography aspect was relevant and needed to be represented with an understated twist. After hours of creative thought we simply utilised the two letter "L's" to create the traditional 'crop' tool that photographers have used for centuries. The result is a bold confident and evolving identity which lets the photography breath.

other projects for this client

• Brand Design
• Website Design

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