Cromwell Polythene Web Banner Adverts
sector : Environmental and Distribution
brief
To design a series of flash animated web banners.
our approach
Cromwell wanted to promote one of their key USP's which is that their bin bags are 97% recycled, a very current environmental USP. So we decided to design a spoof advert around the famous handbag designer who created the 'It girl' handbag I'm not a plastic bag'. Our idea takes a positive spin on the negative publicity of the plastic bag and promotes the clients core USP.
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Creative
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Flash
technology
Flash/Flex