Cromwell Polythene Web Banner Adverts

sector : Environmental and Distribution

brief

To design a series of flash animated web banners.

our approach

Cromwell wanted to promote one of their key USP's which is that their bin bags are 97% recycled, a very current environmental USP. So we decided to design a spoof advert around the famous handbag designer who created the 'It girl' handbag I'm not a plastic bag'. Our idea takes a positive spin on the negative publicity of the plastic bag and promotes the clients core USP.

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we delivered

Creative
Art direction
Photography
Copywriting
Flash

technology

Flash/Flex