Kiss Katch Teaser Brochure Design
"We needed a full service agency to innovate and support our brand offline and online. Turn's passion, intuition, creative and technical capability have played a major part in our success. Turn have been, and I hope will continue to be, an instrumental part of the 'Kiss Katch' brand. All of their work is done to a meticulously high standard which previously we have been unable to find elsewhere in the marketplace. Their role in the creation of 'Kiss Katch' has been invaluable."
Tori Smallwood - Managing Director
brief
To design a teaser press brochure introducing the Kiss Katch brand.
our approach
As the teaser was to coincide with the launch of Kiss Katch it was important to be very eye-catching whilst also communicating an overview of the brand and the clothing lines. With this in mind we decided to photograph the front of the garment with the zip pull only, without a call to action or branding which would dilute the idea. We wanted to entice the reader to open the brochure to find out more. We kept the inside informal and tactile with eye-catching polaroids of the clothing and a humbling overview of the brand pictured with Kiss Katch MD Tori Smallwood and her children. To finish off the intrigue, the back of the brochure had a picture of the reverse of the garment (shown on the front cover) to finish the design.
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