brief

To develop a direct mail piece which 'sells' the key message quickly.

our approach

After we designed the branding and established the proposal 'The way ahead is clear' we were asked to develop a direct mail piece which communicated the proposition instantly. We came up with a gatefold format which when opened, instantly clears the snow filled road with a 'Safety Grit' gritter wagon in the distance.

other projects for this client

• Direct Mail Campaign
• Brand Design

similar projects

• Translate4me - Christmas Promotion
• Yorkshire Cancer Research - 'The Face' Direct Mail Campaign
• Yorkshire Cancer Research - 'Wills' Direct Mail Campaign
• Ventrolla - Direct Mail Campaign