brief

To re-design the brand identity.

our approach

Sheppee have been in business for over 100 years, they specialise in developing machines for the high-speed glass handling container industry. Their existing brand identity had been re-designed in the 70's and lacked direction and cohesion.

As the business is all about moving glass bottles around wavy production lines we decided to reflect this in the freshly created icon with the 'S' shapes. We then created a global icon and integrated for the 'S' shapes, the result a contemporary brand identity which reflects the forward moving business.

other projects for this client

• Brand Design
• Brochure Design
• Teaser Brochure Design

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