brief

To design a corporate brochure.

our approach

Sheppee International design, engineer, manufacture and install systems that help to distribute glass bottles around bottling plants. 98% of their business is conducted overseas in more than 40 countries. Our brief was to overhaul, simplify and reposition the company's offering with everything from branding and brochures to exhibitions. We needed a clear message which summed up the business instantly on the front cover. We had the idea of mixing the core material (glass) with the international markets. We designed and photographed the underside of a glass bottle and merged it with a specially commissioned illustration of a glass globe - a dynamic, iconic image which speaks volumes about the company and forms the bedrock of the redesign. Finally we came up with a bold statement which represents the new direction of the business, 'The Future of Global Glass Production'.

other projects for this client

• Brand Design
• Brochure Design
• Teaser Brochure Design

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