Yorkshire Cancer Research - Annual Report
"With the help of Turn we have strengthened our brand and position within the charity sector and public domain. Turn has shown commitment, dedication and exceptional creativity whilst working on our branding, website, advertising, brochures and direct mail campaigns."
Linsey Coulthard - Head of Communications
brief
To create an online animated annual report.
our approach
For this years annual report we decided to integrate the white rose from the brand identity. We used key facts and figures to illustrate the outline of the rose stem, flower and petal. The result is a creative use of typography which reflects the brand values perfectly.
The animated report works really well, the user can click or drag to turn the pages. The user can also zoom in and out with a magnification tool. The Annual Report can be viewed online, downloaded as a PDF or emailed which helps YCR's carbon footprint.
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we delivered
Creative
E-brochure
technology
Flash/Flex