Yorkshire Cancer Research - Brand Design
"With the help of Turn we have strengthened our brand and position within the charity sector and public domain. Turn has shown commitment, dedication and exceptional creativity whilst working on our branding, website, advertising, brochures and direct mail campaigns."
Linsey Coulthard - Head of Communications
brief
To move the brand forward whilst retaining our heritage.
our approach
Yorkshire Cancer Research are over 84 years old and from the beginning a white rose has always been symbolic of their brand. We started by updating the typeface, we then re-drew the rose and subtly included a heart shape at its core, we integrated the stem of the rose into the 'h' of 'Yorkshire'. The result is a solid unified brand identity which reflects their heritage whilst looking into the future.
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