Yorkshire Cancer Research Press Campaign Adverts
"With the help of Turn we have strengthened our brand and position within the charity sector and public domain. Turn has shown commitment, dedication and exceptional creativity whilst working on our branding, website, advertising, brochures and direct mail campaigns."
Linsey Coulthard - Head of Communications
brief
To develop a regional press advertising campaign to encourage regular giving.
our approach
We decided to develop a 'hard hitting' campaign to tug on the heart strings of the audience. We developed a family of 3 adverts each advert has a story to tell. Initially each story builds up a positive life changing insight into the persons life until the final words hit home 'she' or 'he has cancer'.
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