Yorkshire Cancer Research - 'The Face' Direct Mail Campaign
"With the help of Turn we have strengthened our brand and position within the charity sector and public domain. Turn has shown commitment, dedication and exceptional creativity whilst working on our branding, website, advertising, brochures and direct mail campaigns."
Linsey Coulthard - Head of Communications
brief
To develop a direct mail piece which introduces Yorkshire Cancer Research and it's work.
our approach
We subjected the charity to our usual forensic examination, probing and questioning and stripping away the layers till we find out what makes an organisation tick. In this case, it was the interaction of many different types of people who were raising funds and organising events, from OAP coffee mornings and sponsored bike rides to trekking through Peru. These people come from all walks of life and every generation, and between them they create the charity - they are, as our proposition put it, 'The Face of Yorkshire Cancer Research'. The brochure front features a face composed of five individuals, each of whom is revealed in full as the following pages open.
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