'Wills' Direct Mail Campaign
"With the help of Turn we have strengthened our brand and position within the charity sector and public domain. Turn has shown commitment, dedication and exceptional creativity whilst working on our branding, website, advertising, brochures and direct mail campaigns."
Linsey Coulthard - Head of Communications
brief
To develop a direct mail piece which encourages the target market to write a will.
our approach
We decided to start the story with a bold question, 'will...you remember us?'. We tied in emotive imagery with the typography to paint the picture. The brochure follows the theme throughout and ends with 'Will you bring hope to our tomorrow?'.
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Creative
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